WORK EXPERIENCE

Digital Marketing Expert

THE MARKETING GARAGE

December 2013 – Present

  • Developed digital marketing strategies for clients with the focus on driving foot traffic to retail locations via local SEO, PPC & driving online traffic via SEO, PPC, Social Media, and Referral Websites.
  • Managed client campaigns by monitoring results and adjusting for improved ROI and other performance measures.
  • Optimized client websites and calls-to-action for conversion best practices.
  • Updated client websites including writing new copy and managing e-commerce products.
  • Designed, built, and wrote copy for high conversion landing pages.
  • Utilized Photoshop to create website images, display ads, and social media banners.
  • Clients included the largest sock retailer in Canada whose e-commerce sales were increased 67% and a self-storage company with over 25 locations whose online reservations increased 103% and on-location reservations improved 32%.
  • Installed SSL security on client e-commerce websites as well as set up proper redirects to avoid SEO penalties.

Web Developer / Owner

APEX OF WEB

June 2013 – December 2013

  • Apex Of Web is a business I built from scratch to fulfill the requirements of my college co-op credit.
  • Built a client’s social media following from 232 to 4,968 via paid  campaigns and organic growth.
  • Designed both fully custom websites with HTML and CSS as well as within the WordPress platform.

EDUCATION

Web Design & Development – 2013

GEORGIAN COLLEGE

2 Year Diploma

Graphic Design Fundamentals – 2011

GEORGIAN COLLEGE

1 Year Certificate

CERTIFICATIONS & FAMILIAR SOFTWARE